Visibility
Ocean Freight Visibility Platform
BuyCo is an ocean freight visibility and execution platform designed for large-volume shippers. It combines real-time container tracking, predictive ETA, and supply chain control tower capabilities in a single system.
Unlike traditional visibility platforms that focus only on tracking, BuyCo connects execution, booking, and visibility to provide end-to-end control over container shipping operations.
Trusted by Modern Shippers Worldwide
For Visibility Over The Entire Container Lifecycle
Shipment Planning
Shipping Operations
Container
Tracking
Transportation
Costs
Supply Chain
Performance
Shipment
Planning
Shipping
Operations
Container
Tracking
Transportation
Costs
Supply Chain Performance
Take Advantage of Shipment Planning Visibility & Control
Take control of live vessel schedule searches to gain full visibility into shipment planning, then select the routing options most likely to meet your delivery goals.
BuyCo automatically identifies the best routing options based on all carrier schedules, your allocations, and delivery milestones, so you can book with confidence.
Easily adapt your original transport plan after delays in your supply chain or carrier exceptions to maintain your desired delivery date
Get visibility into vessel and carrier reliability to predict which schedules are most likely to arrive on time
Track and Optimize Allocations
Monitor your container allocations across carriers to maximize spend efficiency and simplify ocean freight transportation planning.
Rely on BuyCo’s Smart Planning to select the best carrier vessels automatically based on your allocations
Get Visibility Over Shipping Operations
BuyCo gives shippers real-time visibility and control over their entire container shipping operations, from booking through delivery, so shipments move quickly and accurately.
Book the best vessels for you automatically in bulk and at scale
Provide visibility to inland operators
By streamlining the flow of information between shippers and truckers, BuyCo Haulage Hub facilitates smoother operations and more efficient shipment management from origin to port terminal.
Real-Time Notifications: Updates to shipment status are sent instantly to all relevant parties, including freight delay alerts so inland operators can act before disruptions escalate
Benefit From Door-to-Door Container Tracking
Get full visibility over your containers inland and at sea with real-time container tracking, backed by data from multiple sources including AIS feeds, carrier updates, and port systems.
Get real-time container tracking with reliable, AI-powered predictive ETAs and ETDs for ocean freight
Track containers inland with proactive freight delay alerts, so your team can act before demurrage and detention costs accumulate
Gather Clarity into Transportation Costs
Measure, track and optimize contracts and spending to reduce transportation costs. Find ways to improve your processes to increase your margins and profitability
Track your detention and demurrage costs to reduce extra charges
Gain Visibility Over
The Performance of Your Maritime Supply Chain
Evaluate the performance of your teams, forwarders, and carriers to optimize contracts, catch freight delays before they escalate, and ensure quality results across your global supply chain.
Identify best-performing carriers to work with the most profitable partners
Get a Clear Vision Over Team Collaboration and Document Management
Track all tasks, projects, and operations in one place to resolve issues quickly and improve your workflows
Ensure your documents are complete, accurate, and delivered on time, every time — with automated alerts when delays or exceptions arise
Get an instant view across all tasks, projects, and container shipments — including real-time container tracking and live status updates — so your team always has the visibility it needs
Control Tower: Gain Full Visibility Across Your Shipment Journey
Go beyond basic container tracking. BuyCo’s Control Tower monitors every step of your shipment process — from bookings and documentation to container movement — identifying exceptions and risks in real time.
Powerful Centralized Visibility
Carriers
97%
of global ocean carriers are connected
Freight Fowarders
100+
forwarders and booking agents already connected
Other platforms
API driven
connected to your stack:
ERP / SAP / TMS
1M+
containers are managed digitally
on BuyCo each year
Core Capacities of BuyCo’s Ocean Freight Visibility Platform
Real-time container tracking software
Track containers across all major carriers
Centralize shipment data in one interface
Reduce manual tracking across multiple systems
Predictive ETA software for ocean freight
Improve ETA accuracy using real-time data
Anticipate delays before they occur
Optimize planning for downstream operations
Ocean freight control tower platform
Centralized visibility across all shipments
Monitor exceptions and disruptions
Coordinate teams and partners
Supply chain visibility platform for global shipping
Multi-carrier visibility
End-to-end shipment lifecycle tracking
Data-driven decision making
Software to predict ocean freight delays
Identify risks early
Analyze carrier performance
Reduce demurrage and detention exposure
Ocean Freight Visibility Platform FAQ
What is ocean freight visibility?
Ocean freight visibility is the ability to track and trace container shipments in real-time across their entire journey, from origin to final destination. It provides shippers with the actionable data needed to monitor status, anticipate disruptions, and make proactive decisions.
Why is real-time visibility so important in container shipping?
Real-time visibility is crucial for mitigating risks, reducing operational costs, and improving customer satisfaction in a volatile global trade environment. It allows supply chain teams to move from a reactive to a proactive operational model.
What are the top ocean freight visibility software?
There are numerous options available for ocean freight visibility software. When it comes to maritime supply chains, BuyCo is your best option. The platform is connected to 97% of all shipping carriers and offers end-to-end visibility over the container lifecycle. It aids in shipment planning, route selection, documentation, tracking, KPI analysis and more.
What are the main challenges a visibility platform solves?
A visibility platform directly solves core industry challenges caused by fragmented data, manual processes, and a lack of collaboration between supply chain partners. These issues often lead to blind spots, inefficiencies, and unexpected costs.
What features should I look for in the best ocean freight visibility platform?
The best ocean freight visibility platform offers comprehensive, end-to-end capabilities that go far beyond simple location tracking. It should function as an operational hub for your entire maritime supply chain.
How do platforms get their tracking data?
Reputable visibility platforms consolidate data from a wide array of direct and third-party sources to ensure the highest degree of accuracy, timeliness, and completeness. The quality of a platform is directly tied to the quality and breadth of its data sources.
What makes the BuyCo Platform the best choice for large-volume shippers?
BuyCo is more than just a visibility platform; it’s a comprehensive Container Shipping TMS designed specifically to help large-volume shippers streamline operations, automate processes, and gain complete control over their maritime supply chain. It addresses the entire container lifecycle, not just one piece of it.
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Ready to streamline your supply chain?
Set up a personal demo and see how BuyCo gives you real-time container tracking, predictive ETAs, and freight delay alerts across your entire ocean freight operation