Carl Lauron, auteur sur Buyco
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Carl Lauron BuyCo

About the Author
Carl Lauron

Chief Executive Officer

Carl Lauron is founder and CEO of BuyCo. Upon graduating from the Paris School of Mines, Lauron worked as a logistics consultant and held various operational management roles in warehousing, transport, and distribution. In 2007, Carl joined CMA CGM, one of the world’s largest container shipping companies, as Director of Freight Forwarding before being promoted to Vice President of Innovation. During this time, he identified a growing gap between the rapid evolution of digital technologies and the outdated systems used to manage containerized shipping. This insight led him to found BuyCo in 2015. Today, Carl is widely recognized as an expert in global supply chain and maritime logistics. He regularly shares his perspectives on technology, collaboration, and the future of ocean shipping at leading industry conferences and events.

Written by this author:

Critical BL Clauses That Could Cost You Millions

Remember the Evergiven choking the Suez Canal? Cargo owners worldwide suddenly discovered what “general average” really meant when they received unexpected nine-figure bills. The Strait of Hormuz tensions? Shippers learned the hard way how “matters affecting performance” Bill of Lading clause can strand their goods indefinitely with zero carrier liability.These aren’t theoretical risks buried in […]

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Ocean Shipping Software: What to Look for in 2025

In an industry where delays, lack of visibility, and fragmented communications can cost millions, ocean freight software is no longer a nice-to-have: it’s a must. For Supply Chain leaders looking to modernize their logistics operations and drive long-term value, this is your starting point. What Is Ocean Freight Software? Ocean freight software is a digital […]

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How to Reduce CO2 Emissions in the Shipping Industry

Shipping is considered an emission-intensive industry. After all, international shipping contributes 3% of the total global emissions. This is exclusive of emissions linked to inland and air transport. According to the Fourth Greenhouse Gas (GHG) Study 2020 CO2 emissions by the shipping industry could go up to 17% in the years to come.  The challenge is multifaceted […]

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How to enable your supply chain teams to achieve decarbonization goals

The drive for decarbonization is fueled by consumer expectations, regulations, and corporate social responsibility objectives. Shipping alone is responsible for emitting 940 million tonnes of CO2 annually, contributing to 2.5% of global greenhouse gas emissions. Shippers are faced with two primary objectives : 1. Reporting on their CO2 emissions 2. Taking action to reduce their carbon footprint However, […]

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Should You Outsource or Insource Container Shipping Operations?

Ocean operations are complex and involve multiple players spread across countries. While it may appear that relying on third-party logistics providers (3PLs) and freight forwarders is the only solution, you might be better off insourcing your container shipping operations. The question is, how do you choose? Here’s what you need to know: STEP 1: Recognize […]

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What are the biggest challenges of maritime logistics?

The maritime industry is one of the most dynamic and complex industries in the world. Making it smooth is a challenging task in hand. Covid-19 has hit the world across all industries and disrupted the whole supply chain. In maritime there are various challenges which are pre-existed, that become more complex and accelerate the other […]

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