Carl Lauron, auteur sur BuyCo
Select Page
Go back
Carl Lauron BuyCo

About the Author
Carl Lauron

Chief Executive Officer

Carl Lauron is founder and CEO of BuyCo. Upon graduating from the Paris School of Mines, Lauron worked as a logistics consultant and held various operational management roles in warehousing, transport, and distribution.In 2007, Carl joined CMA CGM, one of the world’s largest container shipping companies, as Director of Freight Forwarding before being promoted to Vice President of Innovation. During this time, he identified a growing gap between the rapid evolution of digital technologies and the outdated systems used to manage containerized shipping. This insight led him to found BuyCo in 2015.Today, Carl is widely recognized as an expert in global supply chain and maritime logistics. He regularly shares his perspectives on technology, collaboration, and the future of ocean shipping at leading industry conferences and events.

Latest Conferences:

Latest Media Interviews:

Written by this author:

How to Optimize Inventory by Mastering Ocean Transport Lead Times

For many manufacturers, retailers, and importers, inventory optimization remains one of the most important levers for improving working capital. Yet while companies invest heavily in demand forecasting, warehouse management, and replenishment strategies, one critical factor often remains overlooked: ocean transport lead time. The reality is simple. Inventory levels are directly influenced by transportation performance. When […]

Read More

Best Container Tracking Software for Ocean Freight (2026)

Container tracking software for ocean freight is a digital platform that provides real-time visibility into container location, status, and estimated arrival times by aggregating data from carriers, ports, and AIS vessel tracking systems. Advanced platforms also include predictive ETAs, exception management, and workflow automation to help shippers proactively manage their supply chain. Managing an international […]

Read More

Ocean Shipping Software: What to Look for in 2026

In an industry where delays, lack of visibility, and fragmented communications can cost millions, ocean freight software is no longer a nice-to-have: in 2026, it’s a must. For Supply Chain leaders looking to modernize their logistics operations and drive long-term value, this is your starting point. What Is Ocean Freight Software? Ocean freight software is […]

Read More
Bill of Lading

Critical BL Clauses That Could Cost You Millions

Remember the Evergiven choking the Suez Canal? Cargo owners worldwide suddenly discovered what “general average” really meant when they received unexpected nine-figure bills. The Strait of Hormuz tensions? Shippers learned the hard way how “matters affecting performance” Bill of Lading clause can strand their goods indefinitely with zero carrier liability.These aren’t theoretical risks buried in […]

Read More
Reduce CO2 Shipping emissions

How to Reduce CO2 Emissions in the Shipping Industry

Shipping is considered an emission-intensive industry. After all, international shipping contributes 3% of the total global emissions. This is exclusive of emissions linked to inland and air transport. According to the Fourth Greenhouse Gas (GHG) Study 2020 CO2 emissions by the shipping industry could go up to 17% in the years to come.  The challenge is multifaceted […]

Read More
BuyCo Decarbonization features

How to enable your supply chain teams to achieve decarbonization goals

The drive for decarbonization is fueled by consumer expectations, regulations, and corporate social responsibility objectives. Shipping alone is responsible for emitting 940 million tonnes of CO2 annually, contributing to 2.5% of global greenhouse gas emissions. Shippers are faced with two primary objectives : 1. Reporting on their CO2 emissions 2. Taking action to reduce their carbon footprint However, […]

Read More